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DJ KNEIFEL

Director of Operations
Trusted Since: 2019
DJ has been bowling competitively for many years and brings a unique blend of athletic performance, technical expertise, and lifelong learning to the sport. He earned his Bachelor’s degree in Nutritional Sciences from Grand Canyon University in 2021 and completed his Master’s in Public Health with an emphasis in Nutrition from the University of North Carolina in 2025. A collegiate bowler at Northern Arizona University and Grand Canyon University, DJ continues to compete while also embracing a growing role as an ambassador of the game—focused on improving the overall bowling experience for others both on and off the lanes.


Bowling Accomplishments include:
 – 13× 300 Games
 – 7× 800 Series
 – 1× Strikeforce Major Champion
 – 6× Regional Match Play Appearances
 – 8× Regional Cashes
 – Top 100 Doubles Finish at the USBC Open Championships (2025)
 – 300 Game at the Bowlers Journal Tournament during the USBC Open Championships (2024)
 – 300 / 800 Series in Regional Competition (2023)


Pro Shop & Industry Accomplishments:
 – Crowned World’s Fastest Ball Driller (2025)
 – Featured on the Cover of Pro Shop Operator Magazine (2025)

GET TO KNOW DJ KNEIFEL

  • Favorite thing to do outside of bowling and why?
    • Anything that helps me grow. I love golf, baseball, the gym, reading, and learning new things. Whether it’s picking up a new skill, diving into a good book, or watching a show everyone’s talking about, I enjoy pushing myself and understanding things a little better each day.
  • Favorite movie of all time and why?
    • Moneyball. I love that it’s based on a true story and highlights how old processes can be improved. It shows that the way things have always been done isn’t always the best way—and seeing that shift happen and be documented in baseball is really powerful.
  • Favorite bowling ball of all time and why?
    • The Storm Code Black. It was my first honor score ball, so it’ll always be special to me. The ball itself is long gone, but the memories definitely aren’t.
  • Sports fan? Favorite teams and why?
    • Big sports fan. I love the competition and watching athletes perform at the highest level. Baseball is my favorite, and I’m an Arizona Diamondbacks fan through and through.
  • Your favorite thing about your job at Virtue and why?
    • Getting to be part of something I genuinely care about. I love having the chance to make a positive impact—whether that’s helping customers, working with our team, or being involved on the lanes. It’s a pretty great place to be.
  • If you had to describe your personality in one word, what would it be?
    • Curious