VIRTUE MISSION
Our mission is to help people enjoy the sport of bowling by making first class bowling retail experiences more accessible and engaging.
OUR PURPOSE
We believe that the pro shop is more than just a place to buy equipment. It’s a place where people can come to learn, grow, and be inspired. At our core, we strive to redefine the very essence of pro-shop operations.
Our purpose is clear: to surpass expectations, elevate standards, and set new industry benchmarks.
OUR VALUES
Our 4 core values are the foundation of our company culture. They guide our day-to-day decisions and actions, and we expect all Virtue employees to embrace them. These values are unwavering, and we will never compromise on them.
Caring Service
“Nobody cares how much you know, until they know how much you care.” – Theodore Roosevelt
No matter one’s ability, they can only give the full extent of their gifts if they genuinely care about the customer. If they don’t have the answers, caring about the customer will drive them to seek the answers out.
Caring drives us to meet the needs of those we care about.
How do we accomplish this?
Seek first to understand, and then be understood.
Top Technicians
“Without continuous personal development, you are now, all that you will ever become.” – Eli Cohen
- Humble Growth Mindset
- A growth mindset means you can be anything you want to be. You aren’t trapped by your genetics, personality, or environment. You are an infinitely adaptable creature capable of anything.
- Maximum Effort
- There are far more variables out of our control then within our control that can impact our goals, but the one variable always within our control is our effort.
How do we accomplish this?
Every task must receive maximum effort, and be reviewed for improvement.
Modern Systems
“The chain is only as strong as its weakest link, for if that fails, the chain fails and the object that is has been holding up falls to the ground.” – Thomas Reid
World class experiences can not be duplicated through memory, talent and luck. Using modern systems is the way we take top technicians and caring service to the next level. Modern systems allows us to do more with less time and repeat things across locations leaving more time for great customer service, self improvement and innovation.
How do we accomplish this?
Constantly looking to other industries and technology for ideas to improve our systems.
Creating Community
“The size of your success will always be equal to the size of the community you build.” – Craig Spencer
When you are the key people in creating a community, you are not just bringing people together for the sake of it. You are creating a space where people can belong, where they can feel supported and accepted. You are creating a space where people can learn and grow, and where they can make lifelong friendships.
How do we accomplish this?
Join leagues, get to know those in our local community and help to bring people together.
How Our Values Work Together
Modern Systems is our Vehicle
Caring Service is our Fuel
Top Technicians are our Drivers
Creating Community is our Destination
LOGO & ICON
Welcome! Our guidelines are here to assist you in using our brand and assets responsibly, such as our logo, content, and trademarks. Remember, using our logo marks requires permission and consent from Virtue Bowling Supply. If you have any unique ideas outside these guidelines, feel free to reach out to us at bowl@virtuebowling.com. We’re happy to help!
Virtue Logo
Hey there! Our elements and marks, like the Virtue name, logos, and graphics, are what make Virtue unique. Let’s keep it friendly and consistent by using these elements as they are. The wordmark represents Virtue, so please avoid altering it or adding filters unless we’ve given you permission. You can find EPS and high-resolution PNGs below for use. Thanks for being a part of Virtue Bowling Supply!
**When embroidering our logo it is recommended, but not required, to include stitches for a background between the circle and triangles. This prevents them from coming apart and ensures a clean, crisp look regardless of the quality of embroidery machine.**
Virtue Rectangle Logo
Our rectangular formatted logo works great for sleeves, or other application areas that are more wide than they are tall.
Virtue Square Logo
Our square formatted logo works great for small or large chest prints, or other areas that have application areas that are more symmetrical in width and height
Virtue Symbol Logo
Our symbol is a collection of 7 triangles that are meant to look like the arrows on a bowling lane, but they come together to form the letter “V” for “Virtue” and are wrapped in a sphere to represent our company’s focus on the lanes (arrows) and the ball (sphere). This symbol works well in small areas and on shirt backs in the “nape” area.
GENERAL RULES
Our Virtue marks embody our brand’s core values—real-time connections and expression. Let’s be friendly by not suggesting any sponsorship or endorsement by Virtue, and avoid confusing us with other brands. Always go with our official and unmodified Virtue wordmark or icon to represent us. Thanks for spreading the Virtue vibe!
Important Details:
- Keep your references truthful and avoid suggesting any false affiliations, sponsorships, or endorsements by Virtue.
- Let’s stay positive and refrain from hazing or offending competitors and their brands when using our name in graphics, vocal, or textual form.
- When making a textual reference, please link only to virtuebowling.com, unless you’ve received approval for other links.
- To represent our brand, use our clean, pixel-perfect logos available for download. Avoid using tattered or pixelated images from the internet.
- Feel free to experiment with color variations, but ensure the logo contrasts enough with the background for legibility. Our preferred colors are Virtue Blue, black, and white.
- Lastly, please follow the guidelines provided when using our logos and badges. Thanks for helping us keep the Virtue spirit shining bright!
PLEASE DON’T:
- Separate any elements from the logo. Logo must stay completely intact.
- Use multi-colored effects on a logo without approval.
- Adding colored gradients or additional effects to a logo without approval.
- Stretch, condense, distort, flip logo elements sideways or backwards.
CLEAR SPACE & SIZE
When using our logo with other graphics, give it some space to shine. The logo should be a minimum of 43 pixels, and make sure there’s at least 150% empty space around it. For legibility and visibility, please don’t make the Virtue logo smaller than the minimum size of 0.6″ for print and 43px for digital applications. Let’s keep it looking sharp and easy to read! Thanks for your attention to detail!
COLOR & TYPOGRAPHY
Typography and color play a vital role in our logo and branding. By following these guidelines, you’ll ensure that the text and colors you use perfectly match our brand, giving it a consistent and friendly look. Let’s create a strong and cohesive identity together! Thanks for embracing our guidelines!
Our Color
This vibrant shade of blue, with its depth and intensity, reflects the passion and determination that drive our bowlers. The arrows in our logo, though appearing sharp and close, symbolize the precision and focus required to hit the mark. Together, this color and design speak of our commitment to excellence and the excitement that comes with every roll.
Virtue Blue
Hex#: 0178b6
RGB: (1,120,182)
CMKY: 0.87, 0.47, 0.05, 0.00
Color Changes
We absolutely adore our colors, but we also value flexibility when working with our vendors and partners. To add some variety in our branding, we’re open to using alternative colors for partner apparel, packaging, and design. Just reach out and ask us first before making any changes to our logo colors, as respect and collaboration mean the world to us!
PRIMARY TYPOGRAPHY
is our headline type family at Virtue, and we love using it to convey essential brand messages in display copy and titles. Whenever possible, let’s embrace Montserrat to add that special touch to our communication!
Headline
Montserrat is our headline type family at Virtue, and we love using it to convey essential brand messages in display copy and titles. Whenever possible, let’s embrace Montserrat to add that special touch to our communication!
